The Machine Is Using Us
The Social Web for Karmic Good
Lynda Brown, William Azaroff, Alexandra Samuel and McLean Mashingaidze-Greaves
- Social media to make change in the real world – how does it intersect with the idea of economic benefit?
- It could be part of your competive edge — providing resources for the community, and you’d stand out in a crowd
- Will this drive a more entrepreneurial model for NPOs?
- What is the social / environmental impact for our business — how can we partner?
- Need to find out what these groups want — is it all financial?
- If you’re going to be a world thinker, you’ve got to include the world — you need to communicate globally
- Think about return on interaction, not investment
- How do we know when we’re really inclusive? Is it when “we’re” inside the bubble?
- Don’t hold on to perfection too closely — it’s an iterative process
- It takes time for the concepts to trickle down — people in the arts are trying to understand
(You know you’re in trouble when someone in the front row is asleep.)