The Social Web for Karmic Good At Northern Voice

The Machine Is Using Us

The Social Web for Karmic Good
Lynda Brown, William Azaroff, Alexandra Samuel and McLean Mashingaidze-Greaves

  • Social media to make change in the real world – how does it intersect with the idea of economic benefit?
  • It could be part of your competive edge — providing resources for the community, and you’d stand out in a crowd
  • Will this drive a more entrepreneurial model for NPOs?
  • What is the social / environmental impact for our business — how can we partner?
  • Need to find out what these groups want — is it all financial?
  • If you’re going to be a world thinker, you’ve got to include the world — you need to communicate globally
  • Think about return on interaction, not investment
  • How do we know when we’re really inclusive? Is it when “we’re” inside the bubble?
  • Don’t hold on to perfection too closely — it’s an iterative process
  • It takes time for the concepts to trickle down — people in the arts are trying to understand

(You know you’re in trouble when someone in the front row is asleep.)