You Can Out-Teach The Competition

If you’re a small business, you can’t out-spend the competition on marketing.  But you can out-teach them.  Here’s a great video with David Heinemeier Hansson (a partner in 37signals and the creator of Ruby on Rails).

He’s talking about how they’ve built a great audience through blogs, lectures, seminars and other teachable moments.  Great stuff!

Source:  Venture Beat via Remarkablogger